Design Pricing Calculator
Get a recommended price range for any design project — logo, brand identity, social media, website design, or print — based on scope, complexity, revisions, and your experience level.
Frequently asked questions
How much should a freelance designer charge in the UK?
Rates vary widely with experience. A junior designer might charge £150–£300 for a logo, while a senior or expert designer commands £600–£1,200+. Brand identity projects typically run 2× the logo price, and website design 3× or more. This calculator uses industry benchmarks across all experience levels so you can price competitively without undervaluing your work.
How much does logo design cost in the UK?
A professionally designed logo from a freelance designer typically costs £300–£1,200 for mid-to-senior level work. Simpler projects or junior designers may start around £150, while complex, expert-level logos for large brands can exceed £2,000. The price reflects research, conceptual development, revisions, and final file delivery.
Should I charge extra for revisions?
Yes — including a set number of revisions in your base price (typically 2–3 rounds) and charging for additional rounds is standard practice. This protects your time and gives the client clear expectations. Most designers charge 10–20% of the project fee per additional revision round. State your revision policy clearly in your proposal and contract.
Related tools
Send a professional design invoice in seconds with InvoiceAdept
Create itemised invoices for your design projects, add your branding, and collect payment online. No spreadsheets, no chasing.
Start free trial